FOR HUMBOLDT RESTAURANT OWNERS

FOR HUMBOLDT RESTAURANT OWNERS

FOR HUMBOLDT RESTAURANT OWNERS

Are rising food and labor
costs shrinking your
restaurant's margins?

Are rising food and labor
costs shrinking your
restaurant's margins?

Are rising food and labor

costs shrinking your

restaurant's margins?

We are a marketing and design company
focused on increasing restaurant profitability

We are a marketing and design
company focused on increasing
restaurant profitability

We are a marketing and design
company focused on increasing
restaurant profitability

download iconBOOK A CALL
download iconBOOK A CALL

Chaos In The Restaurant Industry

Chaos In The
Restaurant Industry

Chaos In The Restaurant Industry

42%

42%

OF RESTAURANTS REPORT THEY AREN'T PROFITABLE ENTERING 2026

OF RESTAURANTS REPORT THEY
AREN'T PROFITABLE ENTERING 2026

Rising Food & Labor Costs

Inflation and wages are

driving up costs across

the board

Shrinking Profit Margins

Restaurants are struggling

to stay afloat

Changing Customer

Preferences

Owners must adapt to how

and when people dine out

What Independent Restaurants Need Now

What Independent
Restaurants Need Now

What Independent Restaurants Need Now

Small restaurants need to squeeze every drop of profitability out of their businesses just to

survive. Restaurants need a marketing and design firm that can understand their business and

its data, who knows how restaurants work and how design can influence behavior to save you

time, and earn back your profitability.

Small restaurants need to squeeze every

drop of profitability out of their businesses

just to survive. Restaurants need a marketing

and design firm that can understand

their business and its data, who knows how

restaurants work and how design can influence

behavior to save you time, and earn

back your profitability.

Small restaurants need to squeeze every drop of profitability

out of their businesses just to survive. Restaurants need a marketing

and design firm that can understand their business and its data, who

knows how restaurants work and how design can influence behavior

to save you time, and earn back your profitability.

Why Choose Us

Why Choose Us

BUILT IN HUMBOLDT FOR RESTAURANTS LIKE YOURS

BUILT IN HUMBOLDT FOR
RESTAURANTS LIKE YOURS

BUILT IN HUMBOLDT FOR
RESTAURANTS LIKE YOURS

We are uniquely positioned to help you, independent

restaurant owners. We are a husband and wife team

residing in Humboldt County on a mission to save the

local independent restaurant industry.

We have a decade of restaurant experience, most of

which was in management so we understand how your

business works and how to best help. We are professionally

trained in business administration, data analytics and

timeless design principles so we have all the latest ways to

influence your customers and staff to make you more money.

We are uniquely positioned to help you,

independent restaurant owners. We are a

husband and wife team residing in Humboldt

County on a mission to save the local

independent restaurant industry.

We have a decade of restaurant experience,

most of which was in management so we

understand how your business works and how

to best help. We are professionally trained

in business administration, data analytics

and timeless design principles so we have

all the latest ways to influence your customers

and staff to make you more money.

We are uniquely positioned to help you,

independent restaurant owners. We are a

husband and wife team residing in Humboldt

County on a mission to save the local

independent restaurant industry.

We have a decade of restaurant experience,

most of which was in management so we

understand how your business works and

how to best help. We are professionally trained

in business administration, data analytics and

timeless design principles so we have all the

latest ways to influence your customers and

staff to make you more money.

HUMBOLDT LOCALS

HUMBOLDT LOCALS

RESTAURANT INSIDERS

RESTAURANT INSIDERS

BUSINESS ACUMEN

BUSINESS ACUMEN

VISUAL STRATEGY

VISUAL STRATEGY

Tools That Grow
Restaurant Profit

Tools That Grow
Restaurant Profit

Every restaurant is different. We combine marketing strategy,

design and data to solve the specific problems holding

your business back.

Every restaurant is different. We combine

marketing strategy, design and data to

solve the specific problems holding

your business back.

Every restaurant is different. We combine marketing strategy,

design and data to solve the specific problems holding

your business back.

Menu
Engineering

We design and structure menus

to guide customer attention

toward high-margin items and

improve how guests order.

Restaurant
Websites

We build strategically designed

websites that drive traffic,

increase orders and grow

revenue.

Data &
Profit Analysis

We analyze sales, menu

performance, and operational

data to uncover opportunities

for growth.

Marketing &
Brand Design

We create marketing

and visual materials that help

restaurants stand out and

communicate value to their

customers.

Menu Engineering

Menu Engineering

Web Design

Web Design

Marketing Strategy

Marketing Strategy

Graphics

Graphics

Menu Engineering

Web Design

Marketing Strategy

Graphics

How We Help You

How We Help You

Our process begins with understanding how your restaurant operates.

We analyze the data, design strategic improvements, and help implement them.

Our process begins with understanding how

your restaurant operates. We analyze the

data, design strategic improvements,

and help implement them.

Our process begins with understanding how your restaurant operates.

We analyze the data, design strategic improvements, and help implement them.

Discover

Discover

Using POS data, cost reports, and real

observations, we identify which

menu items drive profit and which

ones hold you back.


• Analyze POS data and costs

• Identify high and low profit items

• Review financial statements

• Observe customers and staff

Using POS data, cost reports, and

real observations, we identify which

menu items drive profit and which

ones hold you back.


• Analyze POS data and costs

• Identify high and low profit items

• Review financial statements

• Observe customers and staff

Strategize

Strategize

Using what we discover, we design

strategic changes that increase

profitability and improve how

customers interact with

your brand.


• Menu engineering and redesign

• Website and SEO improvements

• Marketing and training materials

Implement

Implement

We help put the new system into

place so the strategy actually works

inside your restaurant.


• Print and deploy updated menus

• Train staff on changes

• Launch marketing strategy

• Host and publish website

CONTACT US

CONTACT US

CONTACT US

Book A Free Consultation

Book A Free Consultation

We Help Restaurants

Grow With Design

We Help Restaurants

Grow With Design

We Help Restaurants

Grow With Design

Data Analysis, menu engineering, web design

Data Analysis, menu engineering,

web design

Data Analysis, menu engineering,

web design

Based In

Based In

Humboldt County, CA

Humboldt County, CA

Serving

Serving

Local Independent Restaurants

Local Independent Restaurants

Email

Email

humboldtprofitbydesign.com

humboldtprofitbydesign.com

SERVICES

SERVICES

CASE STUDY

CASE STUDY

CONTACT US

CONTACT US

Menu's, Websites and

Graphics. Built For

Humboldt Independent

Restaurants

Menu's, Websites and

Graphics. Built For

Humboldt Independent

Restaurants

© 2026 Humboldt Profit By Design

© 2026 Humboldt Profit By Design

© 2026 Humboldt Profit By Design