CASE STUDY
SUSHI SPOT
Helping a local restaurant keep
more of every order.
Helping a local restaurant keep more of every order.
CASE STUDY
SUSHI SPOT
Helping a local restaurant keep
more of every order.
CASE STUDY
SUSHI SPOT
Helping a local restaurant keep
more of every order.
Sushi Spot was losing revenue to third-party commissions despite a loyal customer base. We designed a direct-ordering strategy that now saves the business more than $15,000 every month.
A direct ordering strategy helped Sushi Spot keep more of every sale, saving more than $15,000 a month.
A direct ordering strategy helped Sushi Spot keep more of every sale, saving more than $15,000 a month.
$15K+
$15K+
$15K+
SAVED MONTHLY
SAVED MONTHLY
SAVED MONTHLY
25%
25%
25%
CUSTOMER CONVERSION
CUSTOMER CONVERSION
CUSTOMER CONVERSION
5:1
5:1
RETURN ON INVESTMENT
RETURN ON INVESTMENT
CLIENT
Sushi Spot
LOCATION
Arcata, McKinleyville, Eureka
Humboldt County
INDUSTRY
Sushi Restaurant
ENGAGEMENT
Menu insert
In-house ordering system
CLIENT
Sushi Spot
LOCATION
Arcata, McKinleyville, Eureka
Humboldt County
INDUSTRY
Sushi Restaurant
ENGAGEMENT
Menu insert
In-house ordering system
CLIENT
Sushi Spot
LOCATION
Arcata, McKinleyville, Eureka
Humboldt County
INDUSTRY
Sushi Restaurant
ENGAGEMENT
Menu insert
In-house ordering system
THE OPPORTUNITY
The cost of convenience
During the pandemic, DoorDash became Sushi Spot's primary online ordering channel. It made ordering easier for customers, but every sale came with a 30% commission fee. The restaurant couldn't simply remove the platform without risking convenience, so the challenge became finding a way to encourage direct ordering while keeping the customer experience just as simple.
During the pandemic, DoorDash became Sushi Spot’s primary online ordering channel. It made ordering convenient, but every sale came with a 30% commission. The challenge was encouraging direct orders without making the experience any less convenient.
During the pandemic, DoorDash became Sushi Spot's primary online ordering channel. It made ordering easier for customers, but every sale came with a 30% commission fee. The restaurant couldn't simply remove the platform without risking convenience, so the challenge became finding a way to encourage direct ordering while keeping the customer experience just as simple.
DoorDash made ordering convenient, but every sale came with a 30% commission. The challenge was encouraging direct orders without making the experience any less convenient.
The Goal
The Goal
Give customers a reason to order direct, without asking them to give up any convenience.
Give customers a reason to order direct, without asking them to give up any convenience.
THE STRATEGY
A 10¢ piece of paper in every delivery bag.
A 10¢ piece of paper in every delivery bag.
A 10¢ piece of paper in every delivery bag.
A 10¢ piece of paper in every delivery bag.
The opportunity was in one simple moment: the delivery bag. We designed a QR-coded menu insert, printed in-house, and placed it in every DoorDash bag encouraging customers to order direct.
The opportunity was in one simple moment: the delivery bag. We designed a QR-coded menu insert, printed in-house, and placed it in every DoorDash bag encouraging customers to order direct.
The opportunity was in one simple moment: the delivery bag. We designed a QR-coded menu insert, printed in-house, and placed it in every DoorDash bag encouraging customers to order direct.
The opportunity was in one simple moment: the delivery bag. We designed a QR-coded menu insert, printed in-house, and placed it in every DoorDash bag encouraging customers to order direct.
01
01
Launch direct ordering
Launch direct
ordering
Launch direct ordering
Configured Sushi Spot's in-house ordering system.
Configured Sushi Spot's in-house ordering system.
02
02
Design the menu insert
Design the
menu insert
Design the menu insert
Created a QR-coded menu promoting direct ordering.
Created a QR-coded menu promoting direct ordering.
03
03
Place it where it mattered
Place it where
it mattered
Place it where it mattered
Added menu insert to every DoorDash bag.
Added menu insert to every DoorDash bag.
QR-code
Printed in-house
Placed in to-go bags
THE RESULTS
A better return on every online order.
Independent restaurants work hard for every sale, but third-party commissions can quietly reduce the value of each order. By creating a simple path to direct ordering, Sushi Spot proved that even small operational improvements can have a meaningful financial impact when they're built around the way a restaurant already works.
Third-party commissions were quietly reducing the value of every online order. By creating a simple path to direct ordering, Sushi Spot proved that small operational changes can produce meaningful financial results.
PROJECT OUTCOMES
PROJECT OUTCOMES
Direct ordering setup
Direct ordering
Connected online ordering, giving customers an easy alternative to third party apps.
In-house setup
Direct ordering
In-house setup
25% Customers converted
25%
Switched to direct ordering
converted to direct ordering
25%
switched to direct ordering
$
More than $15,000 saved
$15k+
Every month from commission fees
saved every month
$
$
$15,000
saved every month
$
$180K+
$180K+
$180K+
ESTIMATED ANNUAL SAVINGS
THE TAKEAWAY
Better systems
create lasting value
Better systems
create lasting value
Better systems
create lasting value
Better systems
create lasting value
By making direct ordering the easiest choice, Sushi Spot created a system that continues to return value with every online order. Better systems don't just improve operations, they help businesses keep more of what they earn.
Making direct ordering the easier choice helped Sushi Spot keep more of what they earn, month after month.
Making direct ordering the easier choice helped Sushi Spot keep more of what they earn, month after month.
What's quietly costing you
every month?
What's quietly costing you every month?
If you operate a Humboldt food business and you're wondering where opportunities might exist in your business, let's talk and see if there's a way we can help.
Small changes can make a big impact. Let's uncover opportunities to help your business keep more of what it earns.
No Obligation
No Obligation
30-minute conversation
30-minute conversation
Practical Insights
Practical Insights