CASE STUDY
CASE STUDY
Reducing DoorDash Fees and
Recovering Restaurant Profit
Reducing DoorDash
Fees and Recovering
Restaurant Profit
By shifting online orders from DoorDash to a
POS-powered ordering system, we helped this
restaurant convert delivery platform customers
into direct customers and recover thousands
in monthly commission fees.
By shifting online orders from
DoorDash to a POS-powered ordering
system, we helped thisrestaurant
convert delivery platform customers
into direct customers and recover
thousands in monthly commission fees.
$15,000+
MONTHLY
SAVINGS
MONTHLY SAVINGS
30%
3%
COMMISSON
FEES REDUCED
COMMISSON FEES REDUCED
20%
CUSTOMER
CONVERSION
CUSTOMER CONVERSION
How The Restaurant Reclaimed It's Online Revenue
How The Restaurant Reclaimed It's Online Revenue
How The Restaurant
Reclaimed It's
Online Revenue
CHALLENGE
DoorDash had become the restaurant’s primary online ordering
platform after Covid, but high commission fees were cutting
deeply into revenue.
DoorDash had become the restaurant’s
primary online ordering platform after
Covid, but high commission fees were
cutting deeply into revenue.
KEY METRICS
30%
COMISSION RATE
$30,000
AVERAGE MONTHLY DOORDASH SALES
AVERAGE SALES (Doordash)
$9,000
MONTHLY COST TO THE RESTAURANT
MONTHLY COST
The restaurant needed to maintain the convenience of online
ordering while bringing more of that revenue back in-house.
The restaurant needed to maintain the
convenience of onlineordering while
bringing more of that revenue
back in-house.
CLIENT BACKGROUND
Independent restaurant owner
with three locations
Independent restaurant owner with three locations
Adopted DoorDash during the
pandemic to enable online
ordering
Adopted DoorDash during the pandemic to enable online ordering
Over time, the platform became
the primary ordering channel
Over time, the platform became the primary ordering channel
STRATEGY
We worked with the restaurant’s POS provider to launch an in-house
online ordering system with a 3% transaction fee.
We worked with the restaurant’s POS provider
to launch an in-house online ordering system
with a 3% transaction fee.
We worked with the restaurant’s
POS provider to launch an in-house
online ordering system with a
3% transaction fee.
To redirect existing customers, we designed a disposable tri-fold menu
promoting the new ordering option and placed it in every DoorDash
takeout bag. The menus could be printed in-house for about $0.10 each.
To redirect existing customers, we designed a
disposable tri-fold menu promoting the new
ordering option and placed it in every DoorDash
takeout bag. The menus could be printed in-house
for about $0.10 each.
To redirect existing customers, we
designed a disposable tri-fold menu
promoting the new ordering option
and placed it in every DoorDash
takeout bag. The menus could be
printed in-house for about $0.10 each.
We also trained staff on the new workflow and monitored sales data to
measure the campaign’s impact.
We also trained staff on the new workflow and
monitored sales data to measure the
campaign’s impact.
We also trained staff on the new
workflow and monitored sales data
to measure the campaign’s impact.
RESULTS
20% CUSTOMER CONVERSION
20% CUSTOMER CONVERSION
FEWER PHONE ORDERS FOR STAFF
FEWER PHONE ORDERS FOR STAFF
$15,000+ ADDITIONAL REVENUE
$15,000+ ADDITIONAL REVENUE
(PER MONTH)
RETURN ON INVESTMENT
5:1 ROI
IN THE FIRST YEAR
By shifting customers from 30% third-party commissions
to a 3% in-house ordering system, the restaurant is
capturing thousands in additional monthly revenue.
By shifting customers from 30% third-party commissions
to a 3% in-house ordering system, the restaurant is
capturing thousands in additional monthly revenue.
By shifting customers from 30%
third-party commissions to a 3%
in-house ordering system, the
restaurant is capturing thousands
in additional monthly revenue.
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