CASE STUDY
Reducing DoorDash Fees and
Recovering Restaurant Profit
By shifting online orders from DoorDash to a
POS-powered ordering system, we helped this
restaurant convert delivery platform customers
into direct customers and recover thousands
in monthly commission fees.
$15,000+
MONTHLY
SAVINGS
30%
3%
COMMISSON
FEES REDUCED
20%
CUSTOMERS
CONVERSION
High Third-Party Ordering Fees to Direct Customer Orders
CLIENT BACKGROUND
Independent restaurant owner with three locations
Operated by a busy owner managing family responsibilities and multiple managers
Adopted DoorDash during the pandemic to enable online ordering
As delivery demand increased, the platform became the restaurant’s primary ordering channel
CHALLENGE
DoorDash had become the restaurant’s main online
ordering platform since Covid, but the growing
commissions were taking a significant share of revenue.
Average monthly DoorDash sales: $30,000
Commission rate: up to 30%
Monthly cost to the restaurant: about $9,000
The restaurant needed to maintain the convenience of
onlineordering while bringing more of that revenue
back in-house.
STRATEGY
We worked with the restaurant’s POS provider to
launch an in-house online
ordering system with a 3% transaction fee.
To redirect existing customers, we designed
a disposable tri-fold menu promoting
the new ordering option and placed it in every
DoorDash takeout bag. The menus could be
printed in-house for about $0.10 each.
We also trained staff on the new workflow
and monitored sales data to measure the
campaign’s impact.
RESULTS
20% CUSTOMER CONVERSION
FEWER PHONE ORDERS FOR STAFF
$15,000+ ADDITIONAL REVENUE
RETURN ON INVESTMENT
5:1 ROI
IN THE FIRST YEAR
By shifting customers from 30% third-party commissions
to a 3%in-house ordering system, the restaurant is
capturing thousands in additional monthly revenue.